LEGO® Interactive Screen

Creative idea

The LEGO® Interactive Screen transforms retail spaces into captivating LEGO micro-worlds. Using touchless motion control and 3D animation, shoppers become part of themed narratives, from Christmas to F1, simply by moving their bodies in front of the shop window display. This versatile platform is easily adaptable to local campaigns and cultural contexts, making it suitable for all ages and languages. The installation seamlessly combines playful interaction with advanced technology, creating an unforgettable brand experience that boosts engagement, encourages social sharing, and drives repeat visits.

Brand name: LEGO®
Advertiser / client: LEGO Trading, s.r.o.
Product / service: Retail interactive installations
Campaign name: LEGO® Interactive Screen Series
Agency network: INDEPENDENT AGENCY
Agency: YORD, Prague
Additional company: Mustard s.r.o.
Web address: https://yordstudio.com/project/christmas-interactive-screen-experience-lego/, https://www.youtube.com/watch?v=y8eLOgP_bvY