Dr. Max Sundetector

Creative idea

Every year, Slovaks face the same danger: too much sun, too little sunscreen. Though 79% know SPF protects, most don’t realize it fades during the day. So Doctor Max created the Sundetector: a UV-sensitive flag that changes color as sunlight intensifies. Nature itself signals when to reapply, turning prevention into a real-time reminder.

Brand name: Dr. Max
Advertiser / client: Dr. Max
Product / service: Brand/SPF private label
Campaign name: Dr. Max Sundetector
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Bratislava
Agency chief executive officer: Maru Mitlikova
Chief creative officer: Martin Woska
Creative director: Juraj Stehlik
Art director: Michal Mazan
Copywriter: Monika Farkašová, Lucia Kekeňáková, Jana Harakaľová
Designer: Jajo Holba
Account director (agency): Martin Pajerský
Client account director: Vanda Molnárová
Media director: Monika Farkašová
Managing director: Katka Poláková
Strategic planner / strategist: Monika Farkašová
Digital strategist: Davie Malecký