Christmas not War

Awards: Shortlist
Entry code: 0304004GD23
Agency: ANGRY agency, Kyiv
Advertiser / client: Concrete by Kovalska
Group: C. OUT OF HOME (OOH), Ambient & Experiential

Creative idea

On Feb 24, 2022, Russia launched a full-scale war against Ukraine. Since that time, it has been doing everything possible to take away freedom and joy from Ukrainian adults and children. The largest manufacturer «Concrete by Kovalska» provided 11,000 concrete blocks to protect our cities from enemy tanks. When Kyiv region was liberated, these barriers were removed from the roads to the sidewalks. We turned them into holiday characters to bring the Christmas mood back to our children. Each of them had its own name and story, which helped to overcome childhood traumas received during the war.

Brand name: Concrete by Kovalska
Advertiser / client: Concrete by Kovalska
Product / service: CSR
Campaign name: Christmas not War
Agency: ANGRY agency, Kyiv
Production company: Forma Production agency
Creative director: Serhii Malyk
Copywriter: Yaryna Zavadovych
Designer: Olga Kuzovkina
Account director (agency): Inna Polshyna
Digital production: Denol Web production
Digital creative: Yuliia Krusser
Additional company: Dontstop PR agency


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