CUBE - Fashion Takes Shape

Creative idea

To help fashion brands better understand how people perceive them and reinvent the way they communicate, we created CUBE Fashion Takes Shape. This is the first interactive, AI-powered installation that provides a visual representation of a brand's digital life. The work is based on billions of data processed by four state-of-the-art neural networks and rearranged into seven clusters, where each color represents a top-of-mind topic in the fashion world. The CUBE was not only presented to 300 C-levels, but it’s also available online for everyone to see.

Brand name: Google Italy
Advertiser / client: Google Italy
Product / service: B2B Fashion Event & 3D artwork and installation
Campaign name: CUBE - Fashion Takes Shape
Agency network: Media.Monks
Agency: Media.Monks Milan
Digital agency: Media.Monks Italy
Additional company: KIRELION & Event Management srl
Production company: Media.Monks Italy
Executive creative director: Gabriele Goffredo
Art director: Arianna Nobili
Copywriter: Nicolò Danesi
Designer: Daniele Borin
Account director (agency): Annalisa Fiorentini & Marica Dellerba
Additional company: Kirell Benzi Gabriele Goffredo Tommaso Marucchi Giuseppe Azzone Gianpiero Marino Annalisa Fiorentini Marica Dellerba Arianna Nobili Nicolò Danesi Manuel De Filippis Fulvio Biavaschi Matteo Salvi Luana Aglieri Margherita Branca Daniele Borin