Here for the Competition

Creative idea

To announce its entry into Slovenia, OTP Bank transformed an outdoor space into its communication channel. Instead of billboards, OTP staged a bold ambient stunt — cleaning the windows of its fiercest rival, NLB, across headquarters and branches. Armed with only a rag, cleaning solution, and a crane, OTP created a live, surprising experience that engaged passersby and spread organically online. By using the competitor’s buildings as OOH media, OTP delivered a playful yet powerful statement: we are here, ready to compete, support, and have fun. An unconventional, experiential activation that turned the city itself into a stage for OTP’s arrival.

Brand name: OTP Banka d.d.
Advertiser / client: Jure Bračko, Nataša Sernc, Tisa Vrečko Ilc, Lara Berlec
Product / service: Bančništvo
Campaign name: Clean Competition
Agency network: INDEPENDENT AGENCY
Agency: Pristop d.o.o., Ljubljana
Media agency: Pristop Media d.o.o.
Additional company: Pristop Media d.o.o.
Agency chief executive officer: Jernej Smisl
Executive creative director: Jure Tovrljan
Art director: Barbara Podlogar
Copywriter: Rok Artiček
Designer: Urban Zotel
Account director (agency): Žiga Gliha
Media director: Valerija Prevolšek, Nika Todorovski
Strategic planner / strategist: Eva Šterk
Additional company: Nina Miketič, Neva Novak, Emina Halilović, Dario Ajdovec