PromoStick

Creative idea

During daily walks, dogs love to find and chase sticks — especially when their pet parents join the game. We turned real fallen sticks from city parks into an unexpected yet organic media channel for the E-ZOO brand. These natural items became a surprising and engaging way to attract dog pet parents to E-ZOO.com.ua. Meet PromoStick by E-ZOO. We picked up real fallen sticks from the outdoors, burned smart messages and promo codes for pet products onto them, and returned them to city parks. Dogs discovered the sticks and brought them to their pet parents — who then found discounts on dog food, toys, vitamins, and parasite protection.

Brand name: E-Zoo
Advertiser / client: Pet shop 'E-Zoo'
Product / service: Pet shop 'E-Zoo'
Campaign name: PromoStick
Agency network: Leo
Agency: Leo Burnett Kyiv
Web address: https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDQzOTg3ODg5NDAwMzIx?story_media_id=3619329504109095633&igsh=Ym8xdmIwNHYwNWwz
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mikalai Karaliov
Copywriter: Olena Danylchenko
Designer: Olena Blahovierna
Account director (agency): Iryna Kochubei
Managing director: Svitlana Zagidko
Additional company: Rostyslav Vyshnevyi, Art Director Olena Sofiichuk, Account Manager Alona Marchenko, Junior Account Manager