Puma - The PumaWalk

Creative idea

Puma was launching the new Slipstream after a very very long pause in communication so it needed to do it with a splash. We found out that even though Puma has a lot of street cred in the west, here in Romania sneakerheads didn't really care about the brand that much. So we needed to do something that would make them notice us. The idea was to put the shoe and only the shoe in the spotlight, through a fashion show that reinvented the catwalk. Participants were only able to see the shoes and not the models, which were actually street dancers.

Brand name: Puma
Advertiser / client: Puma
Product / service: Puma Slipstream
Campaign name: Puma - The PumaWalk
Agency network: PUBLICIS
Agency: MSL The Practice Bucharest
Creative director: Eugen Suman
Art director: Senior AD: Mario Niculae / Junior AD: Carmen Demian
Copywriter: Senior Copywriter: Andreea Popa / Junior CW: Catalina Dobre
Account director (agency): CSD: Camelia Eremia
Strategic planner / strategist: Alecsandra Apostolescu
Pr director: Communication Director: Daniela Marin / Communication Manager: Bogdan Driu; Simona Nastase
Event production: Head of Events&Experience: Cristina Chicus
Additional company: Events&Experience Specialist: Stefan Tirdea Area Head of Marketing Eastern Europe Puma: Katarzyna Weslawowicz Marketing Coordinator Puma Romania: Anita Badea