Read More...

Creative idea

We noticed how young Georgians engage with quotes: they love, share, and interact with them, but rarely go deeper. They crave connection and cultural identity, yet literature often feels fragmented or disconnected from daily life. Books are seen as boring, but the real challenge is sparking curiosity and reflection. Our idea turned reading into an active, playful discovery. Tbilisi, alive with quotes, became our canvas. Overnight, bold question marks appeared beside famous lines, each linked via QR code to the exact page in the book. “იკითხე მეტი” meant both “Read More” and “Question More,” inviting exploration across streets, bookstores, and social media

Brand name: Bank of Georgia
Advertiser / client: Bank of Georgia
Product / service: Student Card
Campaign name: Read More...
Agency network: INDEPENDENT AGENCY
Agency: REDBERRY/Tbilisi
Agency chief executive officer: Giorgi Azaladze
Chief creative officer: Khatia Koplatadze
Art director: Katie Silagadze/Mari Gvakharia
Copywriter: Tako Khutsishvili
Designer: Anano Ghirsiashvili/Nika Minashvili/Zakaria Gabashvili/Salomea Beridze/Tamta Japaridze/Giorgi Japaridze
Account director (agency): Giorgi Azaladze
Client account director: Irina Mamulaishvili
Additional company: Strategist: Giorgi Paikridze; Anuca Zhorzhikashvili