The bin of irritation

Creative idea

The campaign was rooted in a universal insight: everyone had a perfect moment ruined by irritating background noises. Luckily Samsung Galaxy S25’s Audio Eraser feature can remove disruptive sounds – so Samsung collected these and transformed them into the “Bin of Irritation,” a bold ambient installation in central Budapest, turning the product’s technical promise into human experience. The two-story black cube offered an experience-based product demo, showcasing eight “banished noises” through quirky props and live performers. Visitors could trigger the noises, explore their backstories, and test the editing function themselves, while each evening a noise “escaped” as a surprise street performance.

Brand name: Samsung
Advertiser / client: Samsung
Product / service: Electronic devices
Campaign name: The bin of irritation
Agency network: Leo
Agency: Publicis Groupe Hungary
Media agency: Publicis Groupe Hungary
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Dávid Harmath
Art director: Sándor Szabó
Copywriter: Ádám Dávid
Account director (agency): Zsófia Véber
Strategic planner / strategist: Orsolya Eidenpenz
Additional company: Eszter Kálmán - Account Manager Péter Maróth - Junior Art Director