UNICEF Unlockers
Creative idea
The UNICEF Unlockers project aimed to raise awareness of adolescents' mental health issues in Slovenia, where one in four faces struggles like anxiety, depression, or trauma. Despite its prevalence, what is happening inside youngsters is often overlooked by parents, educators, and policymakers. The installation, placed in front of the national parliament, used school lockers to represent the hidden struggles of youth, creating an emotional connection with the public. UNICEF Unlockers effectively sparked national conversations, generating widespread media coverage and public engagement. It also influenced policymakers, leading to commitments to integrate mental health education into schools.
Brand name: UNICEF Slovenia
Advertiser / client: UNICEF Slovenia
Product / service: NGO/Non-profit organization
Campaign name: UNICEF Unlockers
Agency network: INDEPENDENT AGENCY
Agency: SHIFT, Ljubljana
Production company: Zavod Diskont
Web address: https://unicef.si/kakosepocutis/stiske-iz-omaric/
Executive creative director: Luka Bajs
Creative director: Luka Bajs
Art director: Andraž Grulja
Copywriter: Sara Grmek
Designer: Nejc Vernik
Account director (agency): Teja Rajšp
Strategic planner / strategist: Špela Žorž
Pr director: Tjaša Jazbinšek
Photographer: Lenart Megušar, Rok Berglez
Illustrator: Evgen Čopi Gorišek
Director: Matic Zavodnik
Director of photography: Matic Zavodnik
Digital strategist: Dimitar Manov
Additional company: Manca Maša Sladič (Account Manager Assistant, SHIFT), Klara Filip (Social Media Manager, SHIFT), Tomaž Bergoč (Executive Director, UNICEF Slovenia), Maja Planinc (Advocacy Program Coordinator, UNICEF Slovenia), Irena Stamenković (Marketing Specialist, UNICEF Slovenia), Angela Ignovska (Social Media Manager, UNICEF Slovenia).
