Audi A6 e-tron - Same temper... but quiet

Creative idea

Powerful, aggressive, and loud. In Bulgaria, the Audi A6 has been the ultimate symbol of being tough pretty much since the 90’s (one of the country’s hardest time periods). But in 2024, the iconic car became electric. Noise was no longer an option. Still, the temper stayed the same. We needed to make sure that Audi fans welcome the e-tron version as equally iconic. So, we recreated the new car’s temper in a radio ad and whispered the news: Audi A6 e-tron is still though, regardless of its quiet engine.

Brand name: Audi Bulgaria
Advertiser / client: Porsche BG
Product / service: Audi A6 e-tron
Campaign name: Audi A6 e-tron - Same temper... but quiet
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Sofia
Media agency: Dentsu Bulgaria
Agency chief executive officer: Radomir Ivanov, Petar Keserdzhiev
Creative director: Vladimir Dimitrov, Bilyana Yosifova
Copywriter: Vladimir Dimitrov
Client account director: Stefani Asova
Music: Kaloyan Dimitrov