TV

Creative idea

CSOB Bank is the main partner of the popular Bratislava Marathon and has been a long-term supporter of blind and visually impaired people. Our brief was to raise awareness of people with visual impairments through the marathon campaign. We created a series of radio spots using a format designed specifically for the blind: audio description. To make the campaign as authentic as possible for blind audiences, we hired a professional who is the voice of audio descriptions in Slovakia.

Brand name: CSOB Bratislava Marathon
Advertiser / client: CSOB Bank
Product / service: Financial
Campaign name: VISUALS YOU COULD ONLY HEAR
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Web address: http://www.csob.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Peter Izo
Creative director: Peter Izo, Vlado Slivka
Art director: Milan Maly
Copywriter: Marek Konecny, Peter Izo, Andrea Jurgosova
Designer: Matej Oskersky
Account director (agency): Katarina Prikler
Digital creative: Michal Porubovic