Birds Will Be Back

Creative idea

Turkey will be a water poor country in near future. And yet, people waste like there is no tomorrow. In its third year of water preservation campaign, Finish (with the help of NGOs and government officials) has brought water to a once dried-up lake “Kuyucuk”. To give the news to the villagers, we created a 24-hour-long audio track based on 233 bird species which frequently visits Lake Kuyucuk before it dried up. We aired the audio track through the minarets of mosques. The 284 habitants experienced a full day, like in the days the birds never left.

Brand name: Reckitt-Finish
Advertiser / client: Reckitt-Finish
Product / service: Finish-Dishwasher Detergent
Campaign name: Birds Will Be Back
Agency network: HAVAS
Agency: Havas Turkey, İstanbul
Additional company: Depo Film, ABT İstanbul, Cora Communications, Circus, Contentine, 3dots
Production company: Depo Film
Executive creative director: Volkan Dalkılıç
Art director: Sezgin Bulut, Dilara Tuncer,
Copywriter: Anıl Süleyman Çınar, Ozan Yücekuş, Yasemin Küçük
Client account director: Berk Yılmaz
Media director: Didem Demiralp, Nevin Nebioğlu
Film production: Depo Film
Director: İpek Kent
Director of photography: Burak Turan
Music: Çağdaş Yarman
Agency producer: Sıla Salgın, Gözde Bilir
Post production: ABT İstanbul
Digital creative: Zihni Başsaray
Additional company: CCO: Ergin Binyıldız Creative Group Head: Serhan Koçak Motion Designer: Ahmet Erkul Account Supervisor: Hare Lilya Ganiç Account Executive: İrem Pusal, Asya Biçer, Doğuş Savu, İrem Aycı Media Manager: Tekin Timoçin Media Supervisor: Tuğyan Şendil, Ülkü Şimşek Doğan Media Planning and Buying: Onur Güner, Adnan Bulut Digital Media Director: Zeynep Satış Digital Media Manager: Ege Esen Digital Media Performance Spedialist: Aybüke Başünal