Bear Stopcast

Creative idea

The number of bear attacks on humans in Slovakia grows every year. This is a big problem in a country where hiking is like a religion. One of the most effective ways to avoid an encounter with a bear is to carry the bear bell into the forest. However, not all hikers have the bell. Telekom teamed up with the Mountain Rescue Service and created Bear Stopcast - a two-hour digital recording of a bear bell for people who do not own a real one. Every hiker can now play our podcast aloud and the sound of the bell will alert the bears.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: Awareness campaign
Campaign name: Bear Stopcast
Agency network: SAATCHI & SAATCHI
Agency: MUW / SAATCHI & SAATCHI, Bratislava
Creative director: Jaroslav Vigh
Art director: Eduard Drexler, Veronika Holanova, Katarina Sopkova
Copywriter: Roman Hribik, Ivana Polohova
Account director (agency): Tatiana Hrutkova, Zuzana Havranova, Nikola Weng
Strategic planner / strategist: Kamil Charvat
Director: Lukas Krist
Music: Martin Merc