The 1 % Campaign

Creative idea

Coming home is not always easy. Many extreme emotions accompany the search for missing persons. The song we composed considers the main character's sensitivity and inner struggle. Through the used media, we feel both the feeling of hope and relief. The music builds the atmosphere and follows the action of the film.Music illustrates a conflict that slowly softens, leaving us in a reflection.The composition is based on a music brief written by us and then recorded live in the sound studio of the Polish Radio, in Lutoslawski Hall.

Brand name: The ITAKA Foundation
Advertiser / client: The ITAKA Foundation - Center for Missing People
Product / service: Adam
Campaign name: The 1 % Campaign
Agency network: INDEPENDENT AGENCY
Agency: MASSIVEMUSIC WARSAW
Additional company: MASSIVEMUSIC
Web address: https://www.youtube.com/watch?v=YFvqPSd4ueY
Executive creative director: Michał Krajewski
Creative director: Mikołaj Sadowski
Copywriter: Adam Marzec
Film production: Shootme Visual Artists
Director: Mikołaj Sadowski
Director of photography: Igor Połaniewicz
Music: Aleksander Dębicz
Screenwriter: Mateusz Niedzielak
Post production: F25 Production House & Miło Postproduction
Post production producer: Ewa Szulgacz
Additional company: Client: ITAKA Foundation / Izabela Jezierska-Świergiel Agency: 180heartbeats + JUNG v. MATT, Business Director: Katarzyna Czarnecka-Iwińska Production: Shootme Visual Artists Sound Postproduction: Studio Głośno Music Production: MassiveMusic, Michał Krajewski Executive Producer: Michał Majewski Producer: Marysia Surzycka Production Manager: Julia Gensina Stage manager : Magdalena Potocka-Zwoźna Assistant of Production: Maja Cieślak