25 November Stories that Went Black

Creative idea

The number of women killed in Turkey in the same year had reached a very high 282 by 25 November, when we planned to initiate our campaign. In other words, the lives of 282 women ended, their stories went black. In order to draw attention to the number of femicides and call for an end to the issue, we wanted to raise our voice together with everyone else who says I Exist against violence. For this purpose, we used Instagram’s new chain story feature Add Yours.

Brand name: VODAFONE TURKEY
Advertiser / client: VODAFONE TURKEY
Product / service: #IExist
Campaign name: 25 November Stories that Went Black
Agency network: VML
Agency: VMLY&R Istanbul
Web address: https://www.youtube.com/watch?v=0upetJMljuc
Creative director: CANER APAYDIN
Art director: SELİM KÜÇÜKKUTLU
Copywriter: ANIL UZUN
Managing director: İREM GÜL
Digital creative: BARIŞ AKBAŞ, MELTEM MERYEM ÖCAL