Judit Polgár vs The World
Creative idea
Imagine a unique, hybrid community experience that unites chess fans around the world in an epic game. In the first part of the ~8-hour live show, chess grandmaster Judit Polgár plays with 10 chess influencers from around the world via virtually controlled chessboards. On board 11, she plays with the whole world: anyone, from anywhere can vote for the next move, and it appears on the smartboard in Dubai. This world record happened in reality, at Expo 2020 Dubai (in 20.03.2022) with more than 1.600 players from 77 countries...
Brand name: Expo 2020 Hungary
Advertiser / client: Expo 2020 Hungary
Product / service: Hungary Pavilion at Dubai Expo 2020
Campaign name: Judit Polgár vs The World
Agency network: INDEPENDENT AGENCY
Agency: Universum 8 - Budapest
Digital agency: Universum 8
Production company: Universum 8
Web address: https://jpvstheworld.hungaryexpo2020.hu
Executive creative director: Norbert Pocsai
Copywriter: Tímea Nagy
Designer: Nóra Geszvein
Account director (agency): Gábor Zsigri
Client account director: Tímea Rajz
Managing director: László Szombat
Film production: Gergely Kőrös
Director: Panna Boros
Screenwriter: Panna Boros
Agency producer: Bence Boronkay
Digital production: Bence Szűcs
Digital strategist: Márk Tischler
Event production: Bence Boronkay
Additional company: Stream Director: András Berze
Show host & Chess Expert: Tania Sachdev
Show host: Gergely Szűcs
Social Media Manager: Laura Fejes
Graphic Designer: Krisztián Kánvási
Logistical and Travel Coordinator: Dóra Dobrocsi
Backoffice: Dominika Dobrocsi
Streaming Replay: Marcell Tischler
