Encanto

Creative idea

During the pandemic, while everyone stayed at home, real estate websites experienced an increase in website traffic. We wanted to take this opportunity to go beyond an ordinary movie promotion and target one of our target audiences, the parents, on an unexpected platform. Our digital campaign centered on the house that also is in the center of the movie. We used sahibinden.com (similar with Craiglist or zingat.com), the most frequently visited real estate website in Turkey, to publish an ad created for the magical house with the common expressions used on the website. People who are searching for their dream house on sahibinden.com came across our magical house.

Brand name: Walt Disney Studios
Advertiser / client: Walt Disney Studios
Product / service: Advertising
Campaign name: Encanto: Magical World
Agency network: INDEPENDENT AGENCY
Agency: Über Dijital / Istanbul
Digital agency: Über Dijital
Additional company: Publicis Groupe
Web address: http://www.disneystudios.com
Executive creative director: Hande Arslan
Art director: Levent Altay
Copywriter: Kaan Öztürk
Designer: Dilan Doğan
Account director (agency): Onur Ertuğrul
Client account director: Ayça Vardarlı
Media director: Nelsi Malki
Managing director: Elif Erten
Strategic planner / strategist: Emir Burak Emen
Senior planner: Karya Erdem