Killer Disscounts

Creative idea

KFC decided to hijack Fortnite and make gamers chase its discounts. Instead of KFC chasing them, we got gamers hunting down our discounts. Fortnite is the most popular game throughout the younger gaming community in Romania. We chose the best and most famous Romanian Fornite streamers and made them change their avatars’ names into KFC discount offers, from 60% to 100% for a day. All gamers had to do was join our game and shoot one of our influencers’ avatars and instantly win that KFC discount, which they received in a private chat, on Discord.

Brand name: KFC
Advertiser / client: KFC
Product / service: FMCG
Campaign name: Killer Disscounts
Agency network: MCCANN WORLDGROUP
Agency: MRM Romania
Additional company: McCann Bucharest, UM Romania
Web address: https://www.kfc.ro/killerdiscounts/
Executive creative director: Catalin Dobre
Creative director: Ioana Zamfir, Ion Cojocaru, Costin Bogdan, Laura Belc, Adina Stanescu
Art director: Ionut Raicu
Copywriter: Madalina Pop
Client account director: Andreea Sofrone, Claudia Cofaru
Media director: Dora Boldor
Strategic planner / strategist: Andrei Balan, Stefan Georgescu, Andrei Florian
Senior planner: Andreea Pinzariu, Cristian Ene
Digital production: Alex Budin, Dany Manea
Additional company: Golin Romania: Marina Constanda - Senior PR Manager Ana-Maria Stoica - PR Manager