SPRAY THE SWEATY
Creative idea
In world's most popular game - Fortnite - players call good gamers „sweaty” and we found that there is an item in the game that reassembles Old Spice deodorant - spray can. We changed the rules of Fortnite for one day and encouraged young players to SPRAY THE SWEATY with in game spray instead of shooting each other. We hijacked the world's most popular game while streaming the whole stunt on Twitch with the most popular polish pro gamers and let players continue spraying sweaty players themselves.
Brand name: OLD SPICE
Advertiser / client: PROCTER & GAMBLE
Product / service: OLD SPICE
Campaign name: SPRAY THE SWEATY
Agency network: INDEPENDENT AGENCY
Agency: FEEDERS AGENCY WARSAW
Web address: https://www.feeders.agency/
Executive creative director: KUBA SAGAN, ŁUKASZ SZCZYBELSKI
Art director: MONIKA BRAKSAL
Copywriter: PAWEŁ SZLĘK
Account director (agency): BARBARA KROPIDŁOWSKA, Julia Coganianu
Strategic planner / strategist: Joanna Sagan,
Additional company: Client:
Tomasz Serwotka
Aleksandra Atlabachew
Karolina Osińska
Graphic Design:
Zuzanna Gałczyńska
Motion design:
Vladi Kravetz
Social Media Team Leader:
Agata Patoła
Media:
Kamil Michalczyk, Adam Sułkowski ( Tears of Joy)
