THE DRIVER'S WHISTLE

Creative idea

In Slovenia, 1,500 litres of beer are consumed at well attended football matches. Researches have shown that after alcohol is consumed, the risk of a traffic accident increases up to 15x. After Mastercard launched the first chatbot in the world that enables spectators to order food and drinks to their seat, we have furnished it with a really special functionality. Each user who orders two or more beers gets a personal note after the match - we politely ask him or her to call a taxi with a link to a phone number.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: App
Campaign name: THE DRIVER'S WHISTLE
Agency network: INDEPENDENT AGENCY
Agency: Agencija 101, Ljubljana
Web address: https://bot-nk-maribor.meetpt.com/
Creative director: Matjaž Germ, Sašo Petek
Copywriter: Eva Gjörek
Designer: Lara Oset
Account director (agency): Špela Vuga
Client account director: Aleš Petejan
Additional company: Ivan Momirov