If Only Viruses Behaved Like Us

Creative idea

If Covid 19 viruses behaved like humans who find excuses not to get vaccinated - the pandemics would be long gone! The campaign stars two Covid 19 viruses who display the very characteristics some humans do in the face of the pandemics: indecisive, prone to conspiracy theories and suspicious towards science. End message makes a clear point: excuses won't stop the pandemics, vaccines will.

Brand name: /
Advertiser / client: social campaign
Product / service: vaccination
Campaign name: If Only Viruses Behaved Like Us
Agency network: INDEPENDENT AGENCY
Agency: Block & Roll Belgrade
Production company: She Films
Executive creative director: Svetlana Copic
Art director: Predrag Markovic
Copywriter: Igor Jeremic
Designer: Vladimir Lakic
Account director (agency): Maja Nadezdic
Managing director: Davor Bosnjakovic
Film production: Minja Jovanovic
Director: Rastko Tadic, Ivan Krstic
Director of photography: Rajko Djukic
Music: Relja Cupic
Digital strategist: Zvezdana Bunjevac
Additional company: Actors: Davor Bosnjakovic, Predrag Markovic Costumes: Tijana Cvetkovic