AWAKE Visual Identity

Creative idea

We began with a strategy to define not only what sets Awake apart from countless spiritual event organisers, but also who they truly are. Grounded in the founders’ realist mindset, we mapped competitors and personas to identify overlooked opportunities and define their culture, tone, and X factor. This strategic clarity built a foundation strong enough to last for years, even if Awake evolves beyond events. We then translated it into a visual identity that bridges the spiritual with the practical, ensuring the brand remains distinctive, inspiring, and resilient in every context. Awake now stands as a brand built to endure.

Brand name: Awake
Advertiser / client: AWAKE OÜ
Product / service: Event Management
Campaign name: Awake Brand Strategy and Visual Identity
Agency network: INDEPENDENT AGENCY
Agency: HÄK Agency, Tallinn
Web address: https://awake.ee/
Agency chief executive officer: Einar Tiimla
Creative director: Heidi Pähn
Art director: Heidi Pähn
Copywriter: Heidi Pähn
Designer: Kätrin Metsla
Account director (agency): HÄK Agency
Client account director: Karoliina Parv