New Tashkent identity

Creative idea

Tashkent is the crossroads of Central Asia. Our visual system captures intersections—streets, cultures, and eras—merging Persian, Arabic and Uzbek heritage with Russian/Soviet modernism and today’s ambition. Intersecting forms and a modular grid create a bridge between past and future, adaptable across signage, digital, and civic touchpoints. The tone celebrates the city’s creators—poets, architects, artists, athletes—whose paths meet here, positioning “New Tashkent” as a living junction of ideas and progress.

Brand name: New Tashkent city
Advertiser / client: Government of Uzbekistan
Product / service: Government
Campaign name: Synthesis Creative agency
Agency network: INDEPENDENT AGENCY
Agency: Synthesis Creative agency
Web address: https://www.newtashkent.uz/en/
Agency chief executive officer: Alina Mirzaeva
Chief creative officer: Denis Eliseev
Creative director: Farrukh Sharif
Art director: Timur Aitov
Copywriter: Sergey Gorobtsov
Designer: Vlada Idunova
Account director (agency): Darya Gerasimova
Client account director: Yulia Gerasimova
Additional company: Designer – Amirxon Isaxanov Account Manager – Valeriya Shamakova Client: New Tashkent New Tashkent City Construction Administration – Adilov Davronjon Kabilyanovich First Deputy Director – Rizaev Bakhram Saidakbarovich Deputy Director for Construction and Infrastructure – Abbaskhanov Maksud Numanovich