Sounds of the City

Creative idea

But how to visualize sound? And that it was not stereotypical? Sound is something that has no clear form, something abstract and with blurred edges. But the essence of the project is the transformation of sounds into a sculpture — concretization of the abstract. So it’s the main idea of visual language — to show this by blurring the name, as if letters are formed from the space around. Also we use a coding font to show that sculptures are created using artificial intelligence.

Brand name: Zvuky Mista
Advertiser / client: Spilne.Art & Goodmedia
Product / service: Exhibition
Campaign name: Zvuky Mista
Agency network: INDEPENDENT AGENCY
Agency: shypota.studio Kyiv, Ukraine
Web address: https://zvukymista.com/
Art director: Yurii Shypota
Designer: Yurii Shypota