The Rock Shock experience

Creative idea

When the entertainment business was put on hold, it triggered Music Center Ikonomov to expand its view. The company is partner of renowned music instruments’ brands and has 20 years of tradition in the PRO music society in Bulgaria, but nowadays the non-pro explorers are essential. So, time to open to the young ones with new brand voice and modern online platform. We hit the stage for the launch with edgy and loud digital campaign “Snatch that music”. The campaign identity and content were designed as fusion of aggressive and diverse elements to deliver the rocking & shocking brand experience.

Brand name: Rock Shock
Advertiser / client: Music Center Ikonomov
Product / service: E-commerce brand and platform for music instruments
Campaign name: Snatch that music with Rock Shock
Agency network: INDEPENDENT AGENCY
Agency: Hub Ahead, Sofia
Web address: https://rockshock.eu/bg/
Art director: Assen Ivanov
Copywriter: Milena Pavlova
Account director (agency): Iva Ivanova, Luben Geshev
Strategic planner / strategist: Hub Ahead team
Post production: Borislav Ingilizov
Additional company: Oleg Danevski - logo design