DOZZ

Creative idea

Dozz is a unique product. It creates its own category: a ready to drink soup, straight from the fridge, meant to be enjoyed cold, on-the-go. A product that blends healthy eating with snacking in a way that’s unheard of. The packaging needed to attract attention, encourage trial, and scream novelty while also bringing a sense of familiarity, as universal as soup. 100% recyclable aluminium cans reinterpret the “bowl” symbol in a practical packaging, perfect for on-the-go. The color palette respects the color of the soup inside, standing for the all-natural, no coloring recipes, in a design concept that triggers curiosity.

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Arturo Vittorioso
Art director: Arturo Vittorioso
Designer: Arturo Vittorioso, Dmytro Shevchenko
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Post production producer: Eduard Draghici