Famìa

Creative idea

The bottle design draws inspiration from Rovinj’s architecture, where colorful houses line the peninsula’s coast, reflecting the diversity of the families living there. These iconic Mediterranean homes were translated into the bottles through distinctive colors and windows, some open, some closed, to capture the dynamic spirit of town life. The logo adds a subtle yet powerful detail: the letter ì in Famìa transformed into a chimney with smoke, symbolizing warmth, home, and cooking — with olive oil at the center. A simple label has transformed the bottle into a small family home, with its colors representing different intensities of the oil.

Brand name: Famìa
Advertiser / client: Mylando
Product / service: Extra Virgin Olive Oil
Campaign name: Famìa - House of local products
Agency network: INDEPENDENT AGENCY
Agency: Studio Tumpić/Prenc (Rovinj)
Production company: Etikgraf
Web address: https://www.tumpic-prenc.hr/
Executive creative director: Anselmo Tumpić
Copywriter: Aleta Brattoni
Designer: Anselmo Tumpić, Andrea Rosar
Account director (agency): Sara Prenc Opačić
Client account director: Petra Runko