IPA'25

Creative idea

This limited edition beer series captures the playful mood of seaside holidays through bold, pop-art inspired visuals. Each label is built around familiar Lithuanian summer expressions — the kind of phrases you overhear at the beach — turning casual sayings into collectible design moments. The illustrations embrace bright colors, strong contrasts, and unexpected compositions, resulting in surreal seaside scenes that spark curiosity and humor. The unique die-cut label contour enhances the design, framing the artwork and giving each bottle a tactile distinction on the shelf. Together, the series offers a fresh, vibrant, and unmistakably summer look — transforming everyday beach banter into a striking visual identity for a limited-edition release.

Brand name: Red `brick beer workshop
Advertiser / client: Švyturys-Utenos alus
Product / service: Beer
Campaign name: IPA DAY
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius