The Combat Tea

Creative idea

In Ukraine, every brand stands united in supporting the armed forces. Ukrainian Railways – the country’s largest carrier – and the Come Back Alive foundation launched Combat Tea on passenger trains. Proceeds from each sale go directly to five brigades, funding armored ambulances to evacuate wounded heroes. Inspired by brigade chevrons, each of the five tea flavors carries a number matching a brigade designation with a shield emblem. Typography and military iconography feature metallic textures, reflecting defenders’ strength. Encased in black matte slider boxes with embossed chevrons, this limited edition is a bold tribute to resilience, courage, and unity.

Brand name: Ukrainian Railways
Advertiser / client: Ukrainian Railways
Product / service: Tea packaging
Campaign name: The Combat Tea
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Art director: Iryna Pavlova
Copywriter: Anton Karunskyi
Designer: Olena Horobets
Additional company: Account Manager - Anzhelika Horovenko