Visible bag

Creative idea

We turned a simple everyday object into a lifesaving tool. Instead of regular shopping bags, we introduced Visible Bag — a reusable bag with a reflective sign. People received it automatically with their orders, especially in the evening when visibility is lowest. By integrating safety into a daily habit, each person carrying the bag became a moving, visible signal on the streets. This approach transformed a routine object into a medium with real-world impact, increasing pedestrian visibility without traditional media or advertising.

Brand name: Gross insurance / Uzum market
Advertiser / client: Gross insurance / Uzum market
Product / service: Insurance company & Marketplace
Campaign name: Synthesis Creative agency
Agency network: INDEPENDENT AGENCY
Agency: Synthesis Creative agency
Media agency: Uzum Market
Additional company: Vazari agency
Web address: https://xavfsiz-harakat.uz
Agency chief executive officer: Alina Mirzaeva
Chief creative officer: Farrukh Sharif
Executive creative director: Denis Eliseev
Creative director: Sergey Gorobtsov
Art director: Vlada Idunova
Copywriter: Sadokat Sultanmuratova
Designer: Timur Aitov
Account director (agency): Yulia Gerasimova
Client account director: Darya Gerasimova
Media director: Valeriya Shamakova
Additional company: Gross Insurance Chairman of the Board — Otabek Nazarov Deputy Chairman of the Board — Kamoliddin Beknazarov PR Director — Elizaveta Ponomareva Uzum Market: Marketing Director — Anastasiya Kudyashova PR manager — Mariya Skorik Agency: Vazari Branding — Anna Malkiel, Maksim Gladkiy Communication Strategy, Strategic and Creative Support, Event Marketing — Maksim Gladkiy, Veronika Komarova