Ocard

Creative idea

Many moons ago, in an age when rivers flowed to the north and the sun rose in the west, Faradur was ruled by a golden dragon. The dragon was a wise ruler who brought peace and prosperity to the all the lands enveloped in the shade of his majestic wings. Drawing his life force from the depths of the mountains, the dragon’s scales turned gold due to the wonderous minerals that nourished him. When the occasion merited, the dragon would reward the most-deserving people of his kingdom with one of his golden scales.

Brand name: Ocard
Advertiser / client: Atlas Group
Product / service: Beverages – water
Campaign name: Ocard
Agency network: INDEPENDENT AGENCY
Agency: Depot branding agency, Moscow
Executive creative director: Anastasia Tretyakova
Creative director: Jane Struk
Art director: Raushan Sultanov
Designer: Anna Burlakina
Account director (agency): Alexey Andreev
Client account director: Irina Zavtoni
Pr director: Daria Vedernikova
Director: Alexey Fadeev
Additional company: Designer – Pavel Kabanov