Less plastic? It’s on the record!

Awards: Shortlist
Entry code: 0604001GD22
Agency: Just Poznań
Advertiser / client: Credit Agricole Bank Polska SA
Group: F. DESIGN, Product Design 

Creative idea

While promoting Credit Agricole’s eco payment card, we also wanted to unleash creativity of Dawid Podsiadło, brand’s ambassador and the biggest pop star in Poland. To draw his fans’ attention to the wise use of plastic, for Dawid’s tour we created a new set design out of collected plastic trash. Then we gave this plastic a third life by melting it to make 14 unique phonograph records. Each with its own visual style, each containing a different song from tour’s set list. They all featured a bonus track - cover of ‘Sailing’, created entirely from the sounds of plastic waste. The records have been put up for charity auction.

Brand name: Credit Agricole
Advertiser / client: Credit Agricole Bank Polska SA
Product / service: Credit Agricole
Campaign name: Credit Agricole Mniej plastiku
Agency: Just Poznań
Creative director: Marcin Gawęcki, Łukasz Miszewski (Just)
Art director: Maciej Pilawski, Mateusz Sroka, Krystian Bemke (Just)
Copywriter: Łukasz Miszewski (Just)
Designer: Vinyls: Wesley Wolfe, Packaging Design: Bartłomiej Walczuk/Osom Studios
Account director (agency): Joanna Tokarewicz, Anna Kasperska (Just)
Client account director: Sebastian Wierciński (Credit Agricole)
Director: Łukasz Mateusiak Filmate
Director of photography: Łukasz Mateusiak Filmate
Additional company: Client (Credit Agricole): Barbara Pijanowska – Kuras, Sebastian Wężyk, Przemysław Przybylski, Michał Byrczek, Joanna Styra, Maciej Białek, Łukasz Kurzawski, Agnieszka Dmoch, Ewa Deperas -Jarczewska


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