DOZZ

Creative idea

In our fast-paced world, no one has time to eat properly. 48% of employees skip lunch once a week, while fast food and unhealthy snacks have become the norm. Food Vision, a start-up dedicated to revolutionising the way we eat, wanted to bring one of the most iconic healthy foods back in the spotlight: soup. The challenge was designing a healthy product made to be consumed as a snack. That’s how DOZZ was born. A curious alternative to skipping meals and eating badly. A soup enjoyable fresh from the fridge, 100% recyclable can, perfect for on-the-go. A long shelf life and no flavor compromise, in a packaging that triggers trial.

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Art director: Arturo Vittorioso
Designer: Arturo Vittorioso, Dmytro Shevchenko
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Post production: Saga film
Post production producer: Eduard Draghici