Fixables

Creative idea

Instead of discarding broken products, what if we gave them a second life? Philips Fixables turns repair into a movement. Teaming up with Prusa and the 3D printing community to create custom, downloadable parts for Philips devices. Free to access on Printables.com, these designs empower anyone to fix rather than throw away. It’s not just an advertising campaign. It’s a shift in mindset: from replaceable to repairable. From landfill to longevity. A design-led intervention that proves sustainable innovation can be open-source, and beautifully simple.

Brand name: Philips
Advertiser / client: Philips
Product / service: Philips
Campaign name: Fixables
Agency network: LePub Worldwide
Agency: LePub, Milan
Additional company: LePub, Amsterdam
Agency chief executive officer: Bruno Bertelli
Chief creative officer: Cristiana Boccassini, Mihnea Gheorghiu, Kika Douglas
Executive creative director: Sam Rowlands, Andrey Tyukavkin, Sandrine Le Goff
Creative director: Khlauss Feldhaus
Art director: Alejandro Gutierrez
Copywriter: Daniel Vazquez Seoane, Zelda Ridgway
Account director (agency): Yulia Prokhorova, Jack Furey
Additional company: Strategic Director: Lilla Ocskay Client Service Director: Kristina Jorgensen Project Manager: Daisy Zhang Senior Integrated Producer: Niko Koot Head of Strategy: James Moore