An Artistic Book „A Journey into Gastronomic Heritage“

Creative idea

Macedonian cuisine is a mirror of the soul – warm, sincere, and layered with tradition. “A Journey Into Gastronomic Heritage” transforms these flavors into an art book that is more than a cookbook: it is a cultural tapestry woven with recipes, stories, illustrations, and emotions. Within its pages live generations, memories, and timeless rituals – from nights of roasted chestnuts to mornings of freshly baked bread. For Halkbank, this project is a declaration that banking can transcend finance, becoming a guardian of heritage and a storyteller of identity, at a moment when tradition needs a modern voice.

Brand name: HALKBANK
Advertiser / client: Halkbank AD Skopje
Product / service: An Artistic Book
Campaign name: It Smells Like Home
Agency network: INDEPENDENT AGENCY
Agency: Effectiva Skopje
Production company: Sofija Print
Agency chief executive officer: Sofija Semenpeeva Trajanovska
Creative director: Sofija Semenpeeva Trajanovska
Art director: Kristijan Jovanovski
Copywriter: Mirko Trajanovski
Designer: Anastasija Jovanova
Account director (agency): Meri Shukuroska
Client account director: Maja Naumovska Saveska
Film production: Effectiva
Director of photography: Kristijan Vojdanovski
Agency producer: Ebru Ali
Post production: Tea Mijalkova
Event production: Effectiva