Echoes of Hungary

Creative idea

Many foreigners visit Hungary, but most of them don’t spend enough of their time and money here. Instead of another classically structured campaign we wanted to make something different: A stylish quality print magazine in which we represent Hungary through the eyes foreign artists and musicians. We invited foreign musicians and accompanied them on their travels to get their very real and firsthand experience. During these travels we made not only pictures, interviews and videos but asked them to play some of their music right there on the spot. From this rich content (teamed up with Hype and Hyper) we created a wonderful magazine: The Echoes of Hungary.

Brand name: Visit Hungary
Advertiser / client: Visit Hungary National Tourism Organisation Ltd.
Product / service: Visit Hungary
Campaign name: Echoes of Hungary
Agency network: INDEPENDENT AGENCY
Agency: Mediator Budapest
Additional company: HYPEANDHYPER MEDIA & PUBLISHING Kft.
Web address: https://digitalcontent.hu/echoes/
Executive creative director: Dániel Csirke
Creative director: Zoltán Barát
Account director (agency): Ágnes Farkasvölgyi
Client account director: Nóra Kienzl
Managing director: László Biró
Strategic planner / strategist: Dániel Nagy
Pr director: Gergely Nádas
Additional company: Gergely Fáy-producer Nicolett Kovács-managing editor László Bárdos-art director Júlia Bethlen-design editor Örs Patthy-projectmanager Petra Bialkó-projectmanager Réka Pisla-graphic designer Roland Molnár-graphic designer