SHOWCASE
Kosti (Bones)
Entry code: 0607002GD21
Agency: Aquarius, Banja Luka
Advertiser / client: Bosonoga
Group: One-Channel Drum, F. DESIGN, Posters
Creative idea
The main motive of the campaign is a hammer from the series which the main character uses to commit his first murder. From that moment on, the journey of no return begins for him. That moment is his breaking point. The hammer has been modified to look like a cross, and it symbolizes the beginning of a long, spiritual healing process that the protagonist goes through.
Brand name: Kosti
Advertiser / client: Bosonoga
Product / service: TV series
Campaign name: Sve ima tačku pucanja (Everything has a breaking point)
Agency network: INDEPENDENT AGENCY
Agency: Aquarius, Banja Luka
Creative director: Dejan Šijuk
Designer: Dejan Šijuk
Account director (agency): Maja Desančić
Photographer: Tihomir Stanić
