Future Mindset Board

Creative idea

The young make up 30% of the population, but their voice isn’t heard and it’s missing in leadership positions. The old make decisions about a future that will not concern them. Surprisingly, the oldest bank decided to change that. The Future Mindset Board, with six people under 30 influencing the strategy of the biggest bank, attracted the attention of the media, politicians and leaders. Even our competitors gave us positive reactions. The project inspired other companies to gain our know-how. The recruitment phase focused on OOH, digital formats and collaboration with influencers. This was followed by regular content from FMB members.

Brand name: Česká spořitelna
Advertiser / client: Česká Spořitelna, a.s.
Product / service: Future Mindset Board
Campaign name: Future Mindset Board
Agency network: VML
Agency: VML Prague
Media agency: Wavemaker Czech s.r.o.
Digital agency: Peppermint Digital s.r.o.
Additional company: OAK Prague, Peppermint Digital s.r.o.
Production company: Bubenská Production
!n/f[label_opt1:]: 2
Agency chief executive officer: Iva Welker
Chief creative officer: Jake Barrow
Executive creative director: Tomáš Novotný
Creative director: Tereza Svěráková
Art director: Valerie Rónová, Jan Moucha, Dmitrii Ufimtsev
Copywriter: Dora Pružnicová, Anna Soukupová, Simona Luteránová
Account director (agency): Milan Hrubý
Client account director: Tomáš Dvořák
Media director: Daniel Trumpich
Strategic planner / strategist: Tereza Košťálková
Photographer: Karolína Matušková, Lenka Glisníková
Director: Anežka Horová
Director of photography: Anežka Horová
Digital creative: Michal Vokoun, Michaela Brůhová
Additional company: Account manager: Marek Vyjdák, Leonora Nushi, Petra Dudková Account executive: Lan Anh Tran, Anh Nguyenová