Grand coffee - Let's have time

Creative idea

The campaign “Let’s have some time for ourselves” highlighted the importance of taking a break during the busiest season of the year. Actress Anđelka Prpić portrayed over 20 versions of herself, each reflecting the everyday inner struggle with obligations, especially during New Year’s. Through humor and relatability, the story showed that the greatest gift one can give is time for oneself. Grand kafa, a long-standing symbol of warmth and closeness, became the unifying element connecting aroma, taste, and holiday rituals.

Brand name: Grand
Advertiser / client: Atlantic Group doo
Product / service: Grand kafa
Campaign name: Let's have time
Agency network: TBWA WORLDWIDE
Agency: LUNA TBWA
Additional company: lunatbwa.rs
Production company: Baš Čelik
!n/f[label_opt1:]: 1
Creative director: Jelena Dragišić
Art director: Marko Svirčević
Copywriter: Darko Marjanović
Account director (agency): Sanja Kovačević and Aleksandar Miloradović
Client account director: Gojko Banatski
Strategic planner / strategist: Jasmina Matić