My First Match

Creative idea

Turning Sponsorship into First-Time Fan Magic Ülker, Türkiye’s most loved snack brand, has long been known for supporting national sports. Yet only 1 in 10 football fans ever sets foot in a stadium because of economic, transportation, and accessibility barriers. While brands have invested in clubs, the heart and soul of the game, the fans, were left outside. Ülker changed this with “My First Match”. By opening its VIP boxes as a sponsor to supporters attending their first game, Ülker turned corporate hospitality into an inclusive cultural experience, offering once in a lifetime opportunities to watch the game live and making fandom itself the true stage for connection.

Brand name: Ülker
Advertiser / client: Pladis
Product / service: Ülker
Campaign name: My First Match
Agency network: DDB WORLDWIDE
Agency: Medina Turgul DDB İstanbul
Media agency: OPN
Production company: KALA Film
Web address: https://www.youtube.com/watch?v=rRjS_g6hWeY&list=PLZ7QdFypoe0p0dWzQ2EBNSaigwSw-Ll3r // https://vimeo.com/showcase/11858639?share=copy
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Agency chief executive officer: Canan Ayvacı
Chief creative officer: Ertuğ Tuğalan
Executive creative director: Ahmet Terzioğlu
Creative director: Cem Erguvan
Art director: Burak Gürses, İpek Şurdum, Mert Bostancı, İpek Demir, Beyza Tuna
Copywriter: Sezgin Akgöbek
Account director (agency): Müge Bozkurt
Client account director: Ahmet Necmi Dinç
Strategic planner / strategist: Merve Oynargül
Photographer: Burcum Baygut
Film production: KALA Film
Director: Sertaç Yüksel
Director of photography: Hasip Arvas
Music: Jingle House
Agency producer: Erman Arpağ
Post production: İmaj
Post production producer: Çetin Güven
Additional company: Mustafa Kabakçı, Ülker, Chief Marketing Officer Simge Özgülenç, Ülker, Senior Brand Manager & Content Excellence Manager Deniz Balcı, Ülker, Corporate Communications Executive Koray Karacan, Ülker, Senior Digital Brand Manager Berkant Avcı, Medina Turgul DDB, Chief Strategy Officer Ümit Bak, Profilm, Agency Executive Producer Şirin Yılmaz, Ülker, Digital Marketing Manager Asil Kaan, Medina Turgul DDB, Account Supervisor Tuğçe Işık, Medina Turgul DDB, Account Manager