Perfect timing

Creative idea

McDonald’s Hungary needed to reframe fast-food work for a skeptical Gen Z. Research showed employees valued their jobs, but outsiders saw low prestige. The campaign tapped into a universal insight: McDonald’s is always there at the right moment—whether for a cheeseburger or a career. With the line “You can drop by anytime. Even for a job”, we created an omnichannel platform that built on brand trust and translated it into employer appeal. Contemporary styling, real employee archetypes, and co-created personas ensured authenticity. Every touchpoint—from film to billboards to social—showed McDonald’s as a flexible, inclusive, and cool workplace.

Brand name: McDonald's Employer Brand
Advertiser / client: Progress Promotion Kft.
Product / service: McDonald's Employer Brand
Campaign name: Perfect timing
Agency network: INDEPENDENT AGENCY
Agency: Republic Group, Budapest
Production company: Space Media
Web address: https://karrier.mcdonalds.hu/
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Agency chief executive officer: Tamás Barna
Chief creative officer: Rita Alberti
Creative director: Bogi Arányi
Art director: Fanni Tassy
Copywriter: Máté Sipos
Account director (agency): Kinga Tardi, Tíra Pavuk
Client account director: Anna Boér
Pr director: Anna Zámbó
Photographer: Botond Wertán
Film production: Benjamin János
Director: Anna Korom
Director of photography: Dániel Kiszler
Music: Ohnody