The Good Spirit

Creative idea

New technologies have always sparked fear — and today is no different. The end of the year is when doubt grows strongest. That’s why, together with Allegro, we focused our Christmas ad on a simple message: PEOPLE ARE THE MOST IMPORTANT. We used a barrier at the entrance to a housing estate as a metaphor for change. It becomes the center of a story about a woman who loses her job to a machine just before Christmas. But the unexpected support of her neighbors restores her faith in people. Our takeaway? Technology is good — when it helps us stay human.

Brand name: Allegro
Advertiser / client: Allegro
Product / service: Allegro's Christmas film
Campaign name: The Good Spirit
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Media agency: Starcom
Production company: MOON Films
Web address: https://allegro.pl
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Agency chief executive officer: Paweł Kastory
Chief creative officer: Zuzanna Duchniewska - Sobczak
Creative director: Magdalena Kramer
Art director: Piotr Kopeć
Copywriter: Marcin Rychlik
Account director (agency): Aleksandra Filipek
Client account director: Anna Grabiańska
Strategic planner / strategist: Aleksandra Syrek
Film production: Moon Films
Director: Michał Sabliński
Director of photography: Michał Dymek
Music: Juice
Post production: Televisor
Post production producer: Wojciech Pachulski