The most important influencers

Creative idea

The core idea reframed educators as “the most important influencers,” individuals who may not have millions of followers or lavish lifestyles but who have a direct and meaningful impact on children and the world. More than just raising awareness, the campaign offered a concrete benefit: unlimited internet on all plans for a year, showing genuine support for those shaping future generations. Real educators were featured as the faces of the campaign, proudly sharing their stories and receiving recognition in their local communities. The campaign resonated widely, sparking discussions and standing out as a impactful initiative.

Brand name: A1 Serbia
Advertiser / client: A1 Serbia
Product / service: Telecommunications
Campaign name: The most important influencers
Agency network: Leo
Agency: Leo Burnett Belgrade
Media agency: OMD Serbia
Digital agency: Žiška
Production company: Baš Čelik
Web address: https://lion.box.com/s/ls5hejpmk393a8w51m4yctzgf9la068v
!n/f[label_opt1:]: 2
Agency chief executive officer: Anja Radulović
Executive creative director: Anja Radulović
Creative director: Nevena Balšić
Art director: Miloš Milanović
Copywriter: Aleksandar Saničanin, Nikola Zmajević
Designer: Miloš Milanović
Account director (agency): Tia Dokmanović
Client account director: Jelena Zekovic
Media director: /
Managing director: /
Strategic planner / strategist: Jovana Dukić Vasić
Senior planner: /
Pr director: /
Photographer: /
Illustrator: /
Film production: Baš čelik
Director: Bruno Anković
Director of photography: Aleksandar Ilić
Music: Nemanja Mosurović
Screenwriter: /
Agency producer: /
Post production: /
Post production producer: /
Digital production: /
Digital strategist: /
Digital creative: /
Event production: /