Why drive when you can ride

Creative idea

The dream of driving your own car includes an open road, a full tank, and the hum of a healthy engine. But that’s just a dream. The reality includes a traffic jam, disconsolate screams of frustration, and a surprisingly malicious seagull that seems to have a personal beef with you. Riding is the New Driving playfully dismantles the struggles of car ownership to ask a simple question: why drive when you can ride?

Brand name: Bolt
Advertiser / client: Bolt
Product / service: Ride-hailing and shared micromobility
Campaign name: Riding is the new driving
Agency network: INDEPENDENT AGENCY
Agency: Bolt
Media agency: Mindshare
Additional company: 100%, ILA
Production company: ILA, 100%
Web address: https://bolt.eu/en/riding/
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Agency chief executive officer: Max Malicki
Chief creative officer: Liisa Ennuste
Art director: Alexsandra Kruusberg, Kaarel Kala
Copywriter: Liisa Ennuste, Max Malicki
Designer: Alexsandra Kruusberg
Account director (agency): Helina Tähtla
Photographer: Jef Boes
Film production: 1974 Films & 100%
Director: Paul Geusebroek
Director of photography: Menno Mans
Music: Sauvage Sound
Agency producer: Annemien Lijfering
Post production: Ambassadors Berlin
Post production producer: Annemien Lijfering
Additional company: Radio ad: Mario Kartezi Video: Executive Producer: Aemilia van Lent