Speed Graves
Creative idea
Drivers think car crashes happen to other people. Traditional safety campaigns don't work because speeders just shrug them off. So we got dark about it. We built an online gravestone shop where people could design their own tombstone - complete with speed-related jokes and custom engravings. The tagline? 'Love to speed? Choose your unique gravestone!' We put actual gravestones at gas stations with price tags. TikTok videos showed off cars doing donuts, then cut to our gravestone catalog. No lectures, no guilt trips. Just: here's what you're risking, now pick your headstone design.
Brand name: Lithuanian Transport Safety Administration
Advertiser / client: Lithuanian Transport Safety Administration
Product / service: Government institution
Campaign name: Speed Graves
Agency network: INDEPENDENT AGENCY
Agency: Fabula Rud Pedersen Group Vilnius
Additional company: SCUARE video production house
Production company: SCUARE video production house
Web address: https://antkapiaigreitiems.lt/
Agency chief executive officer: Eglė Stonkė
Chief creative officer: Linas Migonis
Art director: Jurgis Ramanauskas
Designer: Deividas Kanapickas
Account director (agency): Kristina Kukarevičiūtė
Photographer: FOKO photo production house
Additional company: Aistė Kamarovaitė - Digital Specialist
Gabrielė Jančiūrienė - Digital Account Manager
Aušrinė Purytė - Project Management
Vytis Gruzdys - Graphic Designer
Tomas Petronis - Graphic Designer
