Trash Never Sounded This Good

Creative idea

“Trash Never Sounded This Good” is a recycling awareness campaign that turned waste into music. Renowned electronic artists created tracks using real sounds of sorting and processing glass, paper, and plastic – recorded from an original kinetic sound sculpture made entirely of recycled packaging. The result was fully sustainable vinyl album: vinyl pressed from recycled plastic, a recycled paper cover, launched at the biggest book fair in the Baltics, featured on Spotify and radio playlists, and promoted via social media and national TV. It reached nearly 300,000 people on social media, gained over 220,000 online streams, and attracted major media attention.

Brand name: Gamtos Ateitis
Advertiser / client: Gamtos Ateitis
Product / service: Gamtos Ateitis
Campaign name: Trash Never Sounded This Good
Agency network: INDEPENDENT AGENCY
Agency: MARIOS agency
Production company: Zest
Agency chief executive officer: Renata Šarkauskaitė
Chief creative officer: Renata Šarkauskaitė
Executive creative director: Renata Šarkauskaitė
Creative director: Renata Šarkauskaitė
Art director: Marius Kneipferavičius
Copywriter: Renata Šarkauskaitė
Designer: Marius Kneipferavičius / Tadas Karpavičius
Director: Martynas Norvaišas
Director of photography: Martynas Norvaišas
Music: Marius Narbutis & Andrius Kauklys
Additional company: Producer: Darija Skvernavičiūtė Art / construction: Audrius Pukšta