Enjoy Before Returning

Creative idea

If nothing can make people stop wardrobing, then why try to stop them at all? For the launch of the FW19 collection, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING.

Brand name: Diesel
Advertiser / client: Diesel
Product / service: Diesel
Campaign name: Enjoy Before Returning
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Production company: Smuggler
Executive creative director: Mihnea Gheorghiu
Creative director: Thiago Cruz
Art director: Andrea Sarcullo
Copywriter: Sébastien Rouvière
Account director (agency): Ilaria Castiglioni, Filippo D’Andrea, Mirko De Martini
Strategic planner / strategist: Monica Radulescu
Director: Similar But Different
Director of photography: Kaname Onoyama
Music: Sizzer
Agency producer: Francesca Zazzera, Erica Lora Lamia
Additional company: Global CCO Publicis WW: Bruno Bertelli CCO Publicis Italy: Cristiana Boccassini Creative Supervisor: Costanza Rossi Art Buyer: Caterina Collesano, Marcella Garutti Executive Producers (Smuggler): Fergus Brown and Chris Barrett Producer (Smuggler): Javier Alejandro