SHOWCASE

Digital Communications & Marketing

Entry code: 0704001GD22
Agency: Senfonico
Advertiser / client: Bilyoner
Group: Omni-Channel Drum, A. INTEGRATED

Creative idea

As Turkey's first online betting company, we wanted to tell everyone about the betting experience we offer to our users with an online & offline integrated, well thought out campaign. The biggest obstacle we had to overcome when starting our communication was not to use forbidden words due to regulations and to express our features in a creative language. While doing this, we even considered the meatball portions. Yes, 1.5 servings of meatballs!

Brand name: Bilyoner
Advertiser / client: Bilyoner
Product / service: Bilyoner App
Campaign name: THAT'S IT!
Agency network: INDEPENDENT AGENCY
Agency: Senfonico
Production company: Müşterek
Web address: https://www.bilyoner.com/
Executive creative director: Canmert Koral
Creative director: Alperen Altinoz
Art director: Izzet Seni
Copywriter: Dilara Çançar, Hüseyin Akbaş
Designer: Gökhan Bayraktutan
Account director (agency): Serhat Arapoğlu, Merve Bekçi
Client account director: Ezelin Avan, Kaan Üzmez
Media director: Mustafa Güngör
Managing director: Canmert Koral
Strategic planner / strategist: Pamir Gündüz, Oral Ulusoy
Film production: Müşterek
Director: Ömer Sinir
Agency producer: Mustafa Güngör

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