Kak tebe takoe, Elon Musk?

Creative idea

To register 20,000 visitors at the business forum Delo Za Malim (Act Small) in Russian provincial town Krasnodar we decided to invite the most famous entrepreneur Elon Musk to speak at the forum. We had recorded humorous video invitation. The video was placed on the web-site https://welcomeelon.com/ and could be reached by following the QR-code on the billboard near the SpaceX office. Elon Musk saw the video and replied in Twitter. He contacted the forum’s organizers and spoke at the forum by Zoom and for free.

Brand name: The business forum Delo Za Malim
Advertiser / client: The business forum Delo Za Malim
Product / service: The business forum Delo Za Malim
Campaign name: Kak tebe takoe, Elon Musk?
Agency network: INDEPENDENT AGENCY
Agency: Ruport, Krasnodar
Web address: https://welcomeelon.com/
Executive creative director: Nickolay Andreyev
Creative director: Konstantin Zhukov, Dmitry Kulikov
Copywriter: Artem Zakharyan, Ksenia Kantsurova
Designer: Arina Shokareva, Julia Plashinova, Dmitry Sazonov
Account director (agency): Elena Limanenko
Pr director: Dmitry Kovalenko
Additional company: Web Designer: Andrey Sidorov Motion Designers: Aleksander Manzhulov, Ivan Makhotkin Songwriter: Roman Levitsky